It’s all in the
head (and it’s not what you are thinking!) – Part 9
Triggers that helped me crank up my copy
4d) Sex in ads: bold versus conservative:
If this topic offends your sentiments, then I
urge you to wait for the next edition tomorrow! But if you are curious, read
on...
My question is this: should ads allude to sex?
Personally, I would veer towards the
conservative side. And this is because I - and this is totally personal - would
not like to be responsible for any ad that I may not be able to see with my
daughter around or for that matter my grandchildren. I see myself as a dream
merchant. I sell brands. I could be naughty, but would definitely
wince at the kind of ads that some of the French do. But then this is a
personal opinion and I am not by any means attempting to judge another person's art.
But here, too, I find myself
contradicting my own words. How easy it is, isn’t it, to excuse ourselves of
our sinful thoughts by giving it a lighter sentence? And so I have to confess
that I too am guilty of alluding to sex in an ad.
I refer to my ad for Bryl Deo.
Don’t write me off just yet. Hear
me out first and then you can pass your judgement. Would you damn me or forgive
me? Here is how it goes:
God Created Eve; and the Devil, Bryl
And
The Taste of the Forbidden
What do you think? Do send in your
comments and I’d be happy to answer you in my blog.
No comments:
Post a Comment