A gift from me to you for this giving season...

Dear Reader, hi!

Season’s greetings to all of you!

I will be taking a slight detour in my posts to celebrate the coming of a brand new season… and what better way to bid farewell to the old and ring in the new than by giving you a snapshot of my e-book on headlines entitled, It’s all in the head (and it’s not what you are thinking!) and another untitled e-book on a 36+ ideas for a fictitious product in the social media marketing space? 

That’s right. The contents of two of my e-books are the gift I give to you this end-of-the-year season.

For those of you who would like to read it as a whole, the e-book which is waiting to be put together in pdf form will be available shortly, but for those who are impatient to read it, here it is in the form of posts which I will be publishing daily in the morning, IST.  And yes, either way it is free, in case you were wondering!

Enjoy!

It’s all in the head (and it’s not what you’re thinking!)

Triggers that Helped Me Crank Up my Copy

Introduction:

Writing is a funny business. Sometimes your work is right on target, (like some of my better copy), and sometimes you’ve hit a bummer, (as I fear the direction of this e-book is going to take). No, seriously, I’m dead serious!

Let me explain: the 20 (out of the 40) odd ads that I mention in these 20 odd pages, took me two hours a day every single day, for a couple of years, to write. It was a game I played, challenging myself to crack the code within three days flat. And it worked most of the time. And I was a very satisfied person thereafter.

This e-book, on the other hand, was hurriedly written, in a little less than a week’s time. But it was a far-from-happy experience and that bade me have another go at it. And so here I am ruthlessly editing my draft, in an attempt to dissect how my mind was working at the time I wrote those ads.

For purposes of convenience, I have divided the e-book into sections that have influenced my body of work. I won’t be writing about the features of good copy etc, as I am sure you have memorized each word of the past and present gurus of copywriting.

Through these pages, I intend to take you through a dissection of my thought process, into how I wrote what I wrote.

Are you ready?

Let’s dive straight in, shall we?

Come on, the water’s just right...

Look out for the first trigger tomorrow morning, IST.