How
to write great headlines in less than 30 days
99
per cent observation and 1 per cent writing
Day 9:
The #1 secret of writing great
headlines, involves a bit of psychology.
Why does a consumer react in a particular way? Understanding that and
empathizing with her is the first step towards reaching out to her.
Like I have written in a previous post:
study people. Absorb life’s different facets. Record these experiences in a
secret chamber of your brain only to have it spat out while writing about an
insight of your prospect. It will never fail you. You will always have
something new to talk about, something that resonates with your prospect.
Observe life, read books, watch movies
that inspire for whatever the reason, not necessarily classics, but them too.
(Isn’t this a lovely job? I love this
profession!)
Most
great ideas are born from humble observations.
Spend 99 per cent of your time observing
and 1 per cent giving form and editing what you have observed.
Have you used any psychological handles that you
would like to share in the space below? Feel free to share your experiences…
Until the next,
Adieus!
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