Dear Reader,
I promised you a feast for the upcoming year. Now that we
are there, here are some ideas to chew on.
Hopefully, it will help trigger some
great ideas of your own, which you will share with all of us in the comments
section, yes?
This yet-to-be-named-e-book is in the draft stage, so kindly
pardon the errors…
On that note, without much ado, let’s get cracking…
36+ Ideas for a
Social Media Marketing Plan
Duration of the plan:
one year
Introduction:
Imagine your company is toying with the idea to go into the
confectionery business in general, and the milk business segment, in particular.
You would have to decide first on the name of the brand,
assuming you know the nature of the product. For starters, let’s assume it is a
milk product. You would have to factor in, terms, such as, “milk” or
“nutritious” in it, bearing in mind that it shouldn’t sound like your
competitors. For the purpose of this paper I have chosen the word Nutramil,
although DANONE has a similar name for one of their products, and so it’s not a
viable name should you be in that business category.
Let’s suppose after careful brainstorming, that the team has
arrived with a name that satisfies everybody. The next few steps would take
them through the branding exercise factoring points such as price, product, place
and packaging.
Some might try their skill at logo design, so let them. Or
you could let the professional designers take care of it.
So, what do we have here?
A name and a logo. You see, when
the product is new and yet to be launched, we can do just about anything with
it. It’s something like an empty canvas for a master craftsman or a struggling
artist to improve his skills on.
And so, excited as we are about it, we take the first few
baby steps to bring the product from obscurity to the spotlight.
Here’s how:
So the product is new. How would you start? Big or small?
With a big bang or a whimper?
For the purpose of this paper I have started it big. Huge,
to be honest, with a pre-launch event. Something which if played out well would
grab the attention of neighboring countries. And that is the very intention: to
reach the shores of distant and not-so-distant lands. With a video on YouTube
and through simple WOM, we will have the attention of thousands of eye-balls,
or so it is believed.
Having done that with just the pre-launch event, we have
caught the imagination of countries that matter most: our populous neighboring
countries, and this, our land of teeming wombs.
The seeds have been sown; now we have to ensure that with
the help of the elements, it takes root.
At this point, let’s take a breather from the impending
storm of activities that could sweep the weaker among us like paper-boats in a
turbulent sea.
We put the ceiling of our ambitions to a humble duration of
a year. That is our short term plan. Now, break that up into still smaller
plans and what do we have? A road map detailing down from months, weeks… heck,
even a day’s plan of activities! With the help of our short-term plans we have
the daily practice chalked out for us. So we know just what we have to do each
day and we plan for a “day-two”, weeks in advance to ensure that nothing will
go wrong.
How are we going to spread the word? How are we going to
involve the rural market? Or don’t we want the rural market covered?
These are some of the questions we need to ask ourselves.
Also factor in the different ideas for ad campaigns…
Brainstorm whether the it would be preferable to treat the rural
separately from the urban…
Ask: how could we spread the word across the country’s
length and breadth, leave alone the world with minimum spending. How this
thoughtful idea would itself endear us to our client…
How a social media plan is neither simple nor cheap…
How we could work around the problem of free and try to earn
the company a little by ‘charging’ nickels…
One big hitting idea that would make the citizens sit up and
take notice…
How to keep the interest alive and also build on the brand
for product recall…
At least twenty ideas that will keep fans of your website
suitably engaged…
Ideas for the different social media sites…
Ideas to keep the entire country engaged…
These are the points you would have to go through in some
details while chalking out a year-long plan of social media marketing and what
you will find in this brief e-book…
For the next few days, let the pages of this e-book unravel
the mysteries of social media marketing for brand Nutramil.
Set forth! Ahoy!
The journey has just begun…
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