Part 2 of my e-book on social media marketing

Part 2 of my e-book on social media marketing

Careers in Social Media Marketing:

Social media jobs are hot these days and much of them are riddled with complexities.

The job descriptions are vague and know not what is to be expected when an “expert” begins his career with the company. As for the “expert”? His expertise does not extend beyond a “like”, “comment” and “share”.

They claim that they know their jobs because they are familiar with the territory.

 Only, are they? Are they familiar with customer relations or PR activities or how to put out corporate fires, the likes of Air Canada? Can corporate HR put the responsibility of such humongous proportions on shoulders of these babes lost in the woods, whose proficiency is determined by their propensity to “like”, “comment” and “share”?

It is this worrying thought that got me down to write out a campaign for the seasoned professional and/or the newbie, taking them through the process from one progressive week to another.

This campaign has been written for a fictitious soon-to-be-launched milk product brand, which details out week-long activities for the duration of a year. This campaign, however, leaves the daily workings to the imagination of the supervisor. 

 Further, I have tried to take you through a year’s worth of creative social media marketing plan.

I say “creative” because this book has a treasure-trove of sizzling creative ideas to market a fictitious brand of the not-so-fictitious company, ITC.

The fictitious brand, Nutramil:

Having read somewhere that ITC was embarking on a dairy products venture, I thought of a fictitious product that they could come out with: a dairy milk powder venture was what I had in mind. I gave it a fictitious name, tentatively calling it Nutramil: “Nutra”, a shortened version of the word “nutritious” and “mil” standing for “milk”. Of course, it has a striking resemblance to the much more widely known brands of Danone, but that is a subject of another “copy them” story. (Just kidding!)

But don’t write me off just yet. I can assure you that the rest of the contents hasn’t been taken or even loosely borrowed from any other brand’s strategies.

 I invite you to an adventure; whether it veers to being a rollercoaster ride or a pedantic one is for you to decide.

The ride seems exhilarating. So let’s hop in, shall we?

Alright then, here we go...