Part 5 of my e-book on social media marketing

Part 5 of my e-book on social media marketing

Product Launch:

I have made several assumptions while making this plan, its markets being obviously one of them.

Once the product is ready to be shipped, it is sent to all the BRIC nations, our neighbors, the U.S (as the U.S. is seen as an emerging market as far as milk is concerned), Russia, and Africa as well, where the poor are in great numbers and in dire need of help.

The Day of the Launch:

On the morning of the day of the launch, the nation is greeted with a “Namaskar India” (“Salaam Pakistan” /” Bangladesh” in their countries) on the front page.

All communications on Twitter obviously have its own account for each of the respective countries.

And with that the product rolls in.

NOTE: For the purpose of this exercise, as the focus is on the creative use of marketing with particular reference to social media, all other aspects of marketing - including guerrilla marketing - and sales have been excluded.

Ads for brand Nutramil:

I have envisioned separate ads for the urban and the rural populations of India.

The copy for the ad directed towards the rural poor:

Garib bachche paatein hai

Joh amir bachche pitein hai

Sehed bhi, shehed bhi

Kanji  tthukrao, Nutramil apnao

Na bhookha rahe, na  pyaasa

Yehi rahi hai hamaari aasha

Ab dur nahi hai woh kal

Jab garib ko hoga munasib Nutramil har pal

Nutramil – Mumkin hai

For the urban – a corporate ad:

[Pic of woman giving milk to a young boy. The picture zooms out and shows millions of such pictures making up the map of India or the pupil of the eye of a girl child grinning.]

Namaste India

Salaam India

Launch in Pakistan/Bangladesh:

Namaste Pakistan or Salaam Pakistan

With the aim to reach 1.7 billion Indians on the day of launch, an attempt has been made to think on the lines of the following:

1.       Every newspaper carrying the ad has a sachet of Nutramil attached to it

2.        Send out an ad in regional newspapers for local consumers on a Sunday

OR

3.       A national ad in leading newspapers to switch off their TV sets and switch on their phones at 7 a.m., for example

A teaser ad could possibly be:

Where will you be tomorrow at 7 a.m.?

4.       At 7 a.m., all the mobile users receive a personalised call from Nutramil telling them of the launch of the product. For example, “Vanakkam Chennai/Madurai etc., Nutramil announces the launch of...For more information sms to ____ or call us at:____....”

In the background can be heard the suprabhatam song.

Tune in tomorrow for some more exciting stuff...