Part 7 of my e-book on social media marketing
Creative
solutions to marketing Nutramil:
The following are a list of original and
creative ideas of how the message of good health can be spread through word of
mouth in the brand’s own channel on YouTube.
The method is simple:
First a video is taken, taking wing sometimes
in the village and sometimes in the city. The brand’s website is the first
place to collate all its newsworthy items, including all videos. The new video
is brought to the attention of the followers of the brand in its Twitter page.
The news in the Twitter page informs them of the new video just released with a
link to the brand’s channel on YouTube that shows it. It is assumed that
followers who like the video might want to share it with their friends on
social media websites and so the word gets around. And all the time spreading
goodwill about the brand...
There could be
two videos, one directed at the rural folk with their kind of people and
children, and the other, urban, so that all can relate to it?
Given below is
a description of a possible video about children and their escapades at trying
to drink milk! Also below are around 36 creative ideas the aim of which is to
go viral, if possible. Enjoy...
Week 7:
Children at
school:
One toddler is
given chocolate milk and he sips it. The other is not given it. He starts
crying. The camera focuses on some milk which the teacher has kept out of reach
from the toddlers but tantalisingly close so as to be reachable...
The episode ends with the toddler looking up
as if in search of something. Did he see it?
Week
8:
The
toddler sees it. The tin of Nutramil. What he does to get it forms the entire
length of this episode.
All the events are recorded in village
and/or urban schools and homes or in studios and uploaded on YouTube and the
brand’s website.
Week
9:
A mother is making mango milkshake in a
birthday party. It looks very attractive. She gives it to the toddlers who look
at it in anticipation. She gives it to all but one.
The
child is confused at first, and then realizes that this is not fair and
pointing at the others seems to communicate his sentiments.
Week
10:
A
mother has prepared curd rice for her child who is playing in the park with
other children. She calls him. He comes, tastes it, refuses to eat and goes
back to play. The mother then takes out Nutramil and mixes it with the curd,
tastes it herself and calls out to him again. This time he likes it and eats it
and then goes back to play. The mother calls him again and he eats again and
goes back to play. Tired, the mother walks up to him and says khatam karo and
he eats it fully and asks for some more.
Week
11:
A mother is giving a baby some milk to
drink from a spoon. The baby finds it distasteful and rejects it.
The mother doesn’t know what to do. A Fido
Dido like character suggests Nutramil. The mother now gives him Nutramil. Baby
is happy and gurgles in between each sip.
For more, log on to tomorrow's post.
Until then,
Adieus!
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