Part 8 of my e-book on social media marketing

Part 8 of my e-book on social media marketing

Week 12:

 A scene of a baby crying: A hand (of the mother) gives him a bottle of Nutramil milk. He drinks it and falls asleep. The camera pans on the face of the child. The child is dreaming obviously of milk as his mouth goes through the motion of sucking as he sleeps peacefully.

Week 13:

 A conversation between two toddlers too young to speak: One is given chocolate milk and the other plain. What they do and how they ask the (invisible) adult for fair play forms the rest of the video.

Week 14:

 Mummy has made ice-cream (using Nutramil) and kept it in the freezer. How the toddler gets to it forms the rest of the episode.

Week 15:

 How much do you love Nutramil is the question asked of the consumer.

 A video then shows a toddler drinking milkshake and refusing to let it go even after it is over. The straw protests noisily but the child continues sucking until the waiter forcibly takes it away and he starts crying.

Answer: That much.

Week 16:

 Six toddlers are sitting together. A woman comes up and says she is going to give them something to drink. If you like it, she says, you must slurp, like this, and she demonstrates. Do you understand, she asks? They nod.

Each of them is served a different drink: one looks at it and pushes it away without trying, one tries and pushes it away, one gets up and goes, one shows his distaste by his expression, and the Nutramil one slurps and is content. The next one looking at him, starts crying pointing a finger at him. And the Nutramil child possessively picks up his glass as if to say I’m not going to share.

Week 17:

  Two children are given something to eat and drink. One is flavoured Nutramil milk and the other is plain milk. The one with plain milk starts crying pointing at the first one. The first child hugs his drink possessively.

The crying doesn’t stop. He then chooses the smallest snack and asks him would he like this? The crying gets louder. The first one hugging his drink tightly gets down from the chair, and taking his drink with him, goes elsewhere.

Week 18:

 A child is sitting on a chair while his mother is standing next to him trying to get the bawling boy to drink his milk to no avail. Then comes another boy, puny and smaller than him with a large glass. His mother pours him a Nutramil. The first boy’s mother tells her son, no way is he going to win if you race him. You win and a box of chocolates, okay? So the race begins. The first boy is unable to drink while the second finishes and quietly leaves with the glass. The first boy begins to cry again.

Week 19:

 A mother is having a tough time putting her baby to sleep. Every time she gets up to leave, the baby cries. 

She tiredly looks at the unopened box of Nutramil and sighs. She opens it and fills a bottle with milk and gives it to the child. The child drinks it and falls asleep. She keeps the box in the cupboard. Suddenly the baby starts crying. She brings back the carton and the baby gurgles in his sleep. Confused she goes to put it back. Again he begins to cry. Frustrated she puts the carton near the baby’s hand. The baby loosely holds it and gurgles in his sleep. The tired mother smiles and closes the door slightly.

That's all for now. Do drop by for more of the same tomorrow!

Until then,

Adieus!