Part 6 of my e-book on social media marketing

Part 6 of my e-book on social media marketing

A week by week account of activities for the year:

Week – 2 - week - 4 (Not being a manufacturer myself I plead guilty for not knowing with accuracy the duration of time it takes to package and ship the product and advertise its launch in our country as well as a neighbouring ones with “Salaam Hindustan/Pakistan” etc.)

(Note: Operation Kamadhenu was conducted for one week along with interviews, etc.)

In the villages:

(Note: Apart from a similar exercise in the villages as well, where the impact would be imprinted in their hearts for life, I have recommended a few ideas (around 36 of them) that could be enacted in the rural areas and a professional video be taken in the urban areas as well for maximum impact.)

Preferably the sales person or journalist who took videos in the villages could be comely looking, neatly dressed women. Women are more open with other women. It is assumed that they would be able to explain to other women the need for more nourishment for their children better than men.

Note: The guerrilla marketing for the villages and small towns has not been elaborated as this paper is only about the use of social media strategies.

·         To ensure the best effort from the sales force, the team could be told that all interactions should be video-recorded,  the best of which could feature in YouTube.

·         Two sales women for an event in a village/city.

·         The salesmen and women must know “their people” very well; their names, occupation, problems... They must maintain records and should they leave the company, their records should be so clear as to help the new executive pretty well.

·         They must be treated such that they do not appear to be salespersons but as more reliable and important executives of the company with the authority to make a tough call if it were ever to arise.

Week 5:

In villages and districts:

Educate the women on the importance of drinking milk. Tell them, if you don’t want to drink a glass of milk, no problem. Mix it with the kanji and it will be as nutritious. Use your imagination to make the meal tastier. Nutramil can also be used to mix with the atta for making rotis. The rotis thus made would be more nutritious, healthy and tasty. This is particularly so, if children refuse to drink milk as it is, it could be explained.

You could run a campaign to encourage drinking two glasses of milk a day per person.

You could also explain the importance of drinking milk especially for the young and the very old.

This is followed by a cooking demonstration

Cooking demonstration:

The salesman asks the women how they prepare kanji. He makes it like that and adds a few sachets of Nutramil and asks them all to taste it and comment on it. (He makes a note of their reactions to modify his argument in the next few villages the following day.)

He wonders aloud if anybody would be interested in buying it. It costs only Re 1 per sachet.

Or

He says that this sachet costs Re 1 in the market but he is giving it for free to this audience. And he distributes it for free.

As a parting shot, he says:

Number dabaao, Nutramil paao campaign – SMS the number saying you want Nutramil and

it will be delivered to your hut. The number belongs to the local distributor/vendor of Nutramil, perhaps?

The best of the videos as mentioned earlier are recorded are uploaded on YouTube as proof of the fact that Nutramil is catching on in far flung out regions of India.

Would you have done something differently? Share your experiences and suggestions in the space below.

For more of the same, stay tuned for the next edition, tomorrow!

Until the next, adieus!