An excerpt from my soon-to-be-published e-book on writing great headlines

An Announcement

An excerpt from my soon-to-be-published e-book on writing great headlines

I’m coming out with a short e-book entitled, “It’s all in the head (and it’s not what you are thinking!)” shortly. It is about the triggers that influenced my body of work as a copywriter and I hope it will move you to create some of your own too.

Here’s a snapshot of the beginning:

1)      Copywriting and Creativity:

Allow me to digress for a while; this is important and a tad disconcerting, at least it is to me. I am referring to a line I read somewhere claiming that creativity could be learned.

I’m not so sure about that. You could learn a language and have such mastery that you could turn a phrase. But actually learn creativity...?

Then how do you account for the times when the Muse just bade you write a quaint little poem, or paint... sure, you could be taught the language, or learn the skill to paint... But could you be taught to paint a masterpiece?

And if you disagree with me, then how am I to convince you that sometimes it could be an act of God (if you believe in God), or that it is a piece by God (if you think you are God)? Because, sometimes, you are driven...

And how can I be so sure? Because I can recount at least two ads that I cranked out without a thought, effortlessly, one after the other. The effort resulted in true bliss and a reaffirmation of God’s hand. I take no credit for it. It came from without. I begin my little e-book with a little prayer of thanks for His hand in my journey. I am truly humbled by the experience.

I have no explanation for the ads. I’m sorry to disappoint a lot of you, dear readers, but that’s the truth. I remember sitting in front of the computer and wondering where my day was going to take me, when I wrote without thinking that I was about to strike gold, the words:

Citizen of the World

And even before I could give myself some time to think about what I had written, out sprang another line that went something like this:

The Taste of the Forbidden