Day 7 of how to write great headlines in less than 30 days

How to write great headlines in less than 30 days

Day 7:

Every Problem has a Solution

It has been said before and I’ll say it again: the message should be simply told, even if the idea is profound. In fact, the mark of a skilled copywriter is to simplify the most complex ideas such that it is understandable by an eighth grader.

To illustrate this with an example of my own:

Great Journeys Begin with a Single Step

This is a thought which would merit a long and nerdy article. There is much to be said about the topic but I have summarized a point of view in seven words.

Simple? No. How about, effective…?

Would love to hear from you.

In the meantime, I’d like to leave you with another one of my own, this time it’s about addressing complex problems:

Every Complex Problem has a Simple Solution

That, in a nutshell, is my message to you in this blog post.

Have you ever had to simplify a complex issue? Tell us about it in the space below.

Until then,

Adieus!