Day 8 of learning how to write great headlines in less than 30 days

How to write great headlines in less than 30 days

Day 8:

 The Long and the Short of it

This is a- done-to-death quandary that copywriters puzzle themselves over: should my copy be long or short?

Much would depend upon the product. If the product demanded an explanation, then it would warrant a lengthier copy than, for example, an FMCG product would.

But either way (and I daresay at the cost of being repetitive) try to edit your copy in such a way that each word justifies its presence in the line. 

Your words must pack a punch though the line is short. The line,(notice I say, “line” and not “lines”)  must hit the reader with your full force. It must hit the reader who would slap himself in the face with a, “Why didn’t I think of that”!

Control your words and make them do your mind’s bidding, for everything depends on the power of what lies in between the six inches of your ears.

Nourish that space well. Read inspiring books, of great men and valor, see movies that inspire, observe life and always be sensitive to different worlds, culturally.

But I digress…

For now, rest-assured that a well-fed brain will power on and control your thoughts in ways that leave the others bereft of words.

Is it surprising I have so much to say when brevity is my forte? (Wink, wink)

What has been your experience regarding long and/or short copy? Feel free to share your opinion in the space below.

Until the next,

Adieus!