Part 9 of my e-book on social media marketing
Week
20:
There’s a race going on. The children have to
complete a number of tasks, drink a beverage their mother has so lovingly
prepared for them and then race to the post.
The children
run. Two of them are neck and neck in it. Nobody knows who will win. The first
boy is very popular. Everybody is cheering for him. When they reach the drink
task, he pauses. The time he spends in looking at the drink in disgust, the
second boy drinks up and races him to it. The first boy looks at the carton
from which the second boy was drinking. It says Nutramil. He leaves in
frustration.
Week
21:
Two
boys are studying for their exams. Both mothers are affectionate and take care
of their sons. Both give their sons a hot cup of milk while they study through
the night. One night, one boy is upset and mother dejected. (He has failed) The
other thrilled and mother happy. Both mothers simultaneously reach out and give
their sons milk. The losing mother strains to see what the other is holding.
The other holds it out for her to see. It reads, “Nutramil”.
Week
22:
A
six month old baby is given some milk in a bottle. The baby turns her head away
and is distracted by something else going on. The mother then gives her
Nutramil in a bottle. She can barely hold it but her voice trembles and she
starts salivating in anticipation.
Or
The child is little and the mother is
feeding her from a cup. The baby doesn’t like it and starts crying.
Hurriedly,
the mother quickly mixes a little bit of Nutramil and gives it and she starts
drinking it. And even as she falls asleep, she opens her mouth for more and
dimple smiles a little.
Week
23:
A
woman is playing with a child who is in her mother’s arms. The woman shows a
candy and says “le, le, le, le...” bringing the candy closer to the child...
the child starts gurgling in anticipation, even salivating... and then the
woman says, “le liya...ha, ha, ha.”
Then the mother gives the baby her bottle
of Nutramil. The woman then says “de de de de de...” and brings her hand closer
to the bottle slowly... the camera watches the baby’s expression. The baby is
about to cry and then she turns away holding on to the bottle tightly, the
moment the woman tries to take it from her.
And the woman laughs and says “nahi
diya...” and kisses the baby who starts crying.
Week
24:
A
woman is seen preparing her baby’s milk (Nutramil) and giving it to her baby.
The baby is drinking her milk in the cradle and everything is nice and loving.
Suddenly somebody comes in and snatches the bottle from the baby.
The camera pans on to the baby’s face. For
a moment the baby is nonplussed. She doesn’t know what happened and expects to
get her milk back. And not getting any positive response, starts bawling
loudly.
The woman chides her nephew for being so
naughty and takes the bottle from him and gives it to her bawling baby who
suddenly becomes quiet and happy.
That’s all for now. Do drop by for the next edition next week!
Until then,
Adieus!
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