Because Every Complex Problem has a Simple Solution

Because Every Complex Problem has a Simple Solution

So you have a problem finding a solution for your copy? There is a way out for every problem, and hence this article. Here are some of the problems that I could think of. I’m sure there are more.  Do write in so we can discuss them in this blog.

Problem 1:

How do you write copy for a product that has the same features and isn’t the market leader for the product?

Assuming all things are equal and that the brand isn’t the market leader, you could admit the truth first, and then state your claim.

For eg., Gorenje Home Appliances has similar features as its competitors and isn’t the market leader. So, you could say:

We’re not among the top five, but we’re getting there

Admit the truth, consumers will respect you for it and they probably know it too; but they also love the hardworking underdog and so would love your determination to make it sometime soon. At least that is the hope.

Problem 2:

How can I explain a complex issue in a simple fashion?

You could perhaps use a metaphor or a simile to solve the issue. 

For eg., for a complex problem like AIDS, you could use the metaphor of Russian roulette to explain how a single bullet, a single mistake could do you in. So, you could say:

A hit or a miss? Eventually, the game catches up with you

Problem 3:

Is copy writing a science, having a formula to crack it with?

No, because then it would not have soul. A consumer will sense the insincerity and realize that you just want to make a sale.

Copy writing is the art of persuasion. By all means, use a trick or two, but for it to be effective, you have to put your soul into your copy. There has to be honesty and a charming sincerity in it.

Do you have a particular problem that you would like me to address? Write in, in the space below and we’ll discuss it in a blog post.

Until the next,

Adieus!