Tuesday, April 16, 2013

When the Rookies Gun for the Cannes...


Cannes Lion for the Rookies, Anyone?


So, you stumbled upon a course after the boards and are flailing your arms in a desperate bid for breath on your way to graduation?

 What next?

 Stumble upon a job as well? 

Hey, that’s not such a bad thing at all. In fact, my generation (yes, I’m *that* old!), we stumbled upon quite a few careers before settling on the real thing! And I’m none the less wiser, stumbling my way through as a bumbling freelancer. (Tsk, tsk)

And while you’ve got the likes of me to answer your doubts, I have only a few peers with oceans separating us and who charge by the pounds. (More tsk, tsk)

So you stumbled out of college with average marks? No sweat. The advertising fraternity in India at least, is full of the average Joes and Janes. You don’t have to have the IQ of Einstein although you might have to scale up when picking a right-brained genius’ brain.

We don’t require an actor, although someone with a great baritone could find himself sharing the spotlight with the Big B himself, were he to play his cards well. (Just kidding)

We don’t need a man from the theatre although if he could visualize the scene with his eyes open, would be most welcome.

We don’t need an Eng Lit pundit, although his love of the language and use of quirky phrases and metaphors could win him an award at the Goafests of the world.

 We don’t need a scientific mind, although a need or a thirst for something novel or fresh or just plain different would win him a spot at the award shows.

And did I forget? You don’t have to be a man to win you a trophy! (Hee-haw!)

Be flamboyant without being fashionable, be irreverent without being disrespectful. Enjoy the awards. It was made for you to be inspired and come back only to claim the trophy.

Did I hear someone say, “Oh, yeah”? (Wink, wink)

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