How
to write great headlines in less than 30 days
One
big idea, please…Thank you!
Day 4:
Today’s lesson is about focusing on just
one big idea in your headline.
That headline should also talk of a big
benefit to the consumer should s/he choose to buy it.
And if possible, try to include the name
of the brand in the headline so that the consumer is left with no doubt as to
the contents of the copy. It isn’t necessary but it helps.
And while doing all of the above, make
certain that it doesn’t sound contrived.
Notice, I have mentioned three or four ideas
or points which could have been separate topics of discussion that could merit their
own space in different posts.
If this post were to be the copy for an
ad, it would be professional hara-kiri to mention a few, different ideas within
a single ad copy.
A point to ponder on, perhaps?
Have you had any ‘big idea’ moments with so much to
say but not ‘allowed’ to mention? Feel free to share them in the space below.
Until tomorrow, then,
Adieus!
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