Day 5 of how to write great headlines in less than 30 days

How to write great headlines in less than 30 days

Using engaging language to be more engaging

Day 5:

One of the not-so-secret-rule of writing interesting headlines is not to go by the book when constructing copy for your ad. And so, while in school, teachers teach us not to use the conjunctions “and” and “but” in the beginning of a sentence, it is permissible in a copy for an ad.

It must be borne in mind that we are engaging the reader in a one-on-one dialogue. And to engage them well, it has to follow a conversational style.

So everything is acceptable so long as it sounds natural, as we speak. 

Any sentence that doesn’t flow smoothly must be edited until it does.

Incomplete sentences, one word sentences, phrases, all these forms and more are acceptable so long as it rolls easily on the tongue.

Notice the word “ad” in the first line of this section has a red squiggle?  I haven’t altered it even though that is a massive faux pas in our circles and I’ll tell you why. 

I have deliberately ignored it as that is just the way we would naturally speak. And writing copy is all about engaging the consumer in a conversational tone.

Have you ever had any problems with ensuring that words roll smoothly off the tongue, recently? Share with us some of your experiences in the space below and let’s work on it together, yes?

Until the next,

Adieus!