How to write great headlines in less than 30 days - Day 2

How to write great headlines in less than 30 days

If nothing’s interesting in the head, nothing below it will be read

Day 2:

The headline must straightaway tell the reader what the ad is about. And this is possible only if the topic is in the headline.

If it is a brand, then the name of the brand should also be in the line, as then there is a possibility that the reader will be able to connect the headline with the brand…

…Unless of course you are writing of a first-time event of the product and you want to pique the interest of the consumer… 

…In which case, the headline needn’t mention the brand in the headline. Heck, it needn’t even have to mention the benefit in the headline. It needs only to generate such a curiosity as to lead the reader into the second incomplete line which leads to the…

…but you get the drift, don’t you?

For a brief in which a new bank wanted the customers of other banks to switch, here is what I wrote:

So, which is it to be: let your money RIP or switch?

Does this line follow the point I am trying to make?

Do you have something different to say about this post? Feel free to raise the issue in the space below.

Until then,

Adieus!