How to write great headlines in less than 30 days

How to write great headlines in less than 30 days

Day 3:

Cut, Cut, Cut!

Whether you write long copy or short, make each sentence, heck, each word sweat. In other words, each word should justify its presence in your copy.

To explain what I mean, allow me to elaborate.

Imagine the idea for an airline copy in the following sentence:

At the cost of Economy, Travel Business Class

That’s a mouthful, isn’t it? And a tad crude, yes?

Now read the following line:

Kingfisher Airlines – Pay Economy, Fly Business Class

Has it conveyed the sense of the idea?

 I would think so!

 And how have I been in editing? 

Ruthless, yes?

Have you had any luck in editing your copy? Do share your experiences in the space below.

Until then, it’s me signing off.

Adieus!