Learn how to write great headlines in less than 30 days

Learn how to write great headlines in less than 30 days

Day  1:

In order to be effective, the headline must contain one benefit. Is that asking too much? Not quite.

You see, very often, we indulge in puffery to please the client when actually we should try to please the consumer.  This is so because when the customer is pleased a sale is made and so the client is pleased.

So instead of lauding the features, we should be extolling the benefits of the product. Correction; that should read: a benefit to the consumer. That way we tell him what’s in it for him for shelling out his hard-earned money. If he sees reason and there is an urgent need for the product, he prods around the various other, but similar products, before he makes up his mind to buy.

Makes sense, doesn’t it?

I would think so too.

Would you agree with today’s notes? Feel free to respond in the space below.

Until then,

Adieus!