An Accidental "Scammer’s" Rise to Fame… or Infamy? Discuss…
In the Devil’s
defense:
While India rages over the JWT debacle, I write to defend
the "scammers" of the world.
But first, something about me:
I entered the ad world with a string of around 40 great
headlines on Spec for the sole objective of getting a foothold in an agency’s
door.
As luck would have it, they were deemed good and had the
potential of being taken by an agency a la December seasons bucket list of scam
ads, which they did.
Thus it was that I was labeled a scammer with half a million
worth of value if only on paper on my head. But nothing in real world times, I
swear! (Wink, wink!)
As my revered colleagues shred to bits the notion of scams,
I put forth before you a list which is fodder for thought about the other side
of scam ads:
·
A "scammer" too addresses a problem of the client although
it isn’t brief-centric simply because he may not be aware of a brief as he
might be a rank outsider…
·
Our job is to address the client’s problem by
addressing the consumer’s situation. Their insight could perhaps be a tad more
perceptive…hey, that’s how sometimes Big Ideas are found, sometimes!
·
Our job is to satisfy the client while
convincing the consumer. If both needs are addressed, then what’s the problem?
·
And if you and I think the ad was good, then
mightn’t the consumer were he given half the chance?
·
Surprisingly, the only people unhappy are fellow
members of the ad fraternity…(Oops! Did I step on your toes? (Wink, wink!))
I’ve been labeled a "scammer" though I have been worthy of
some praise as well. Tell me then, in the light of all these aforementioned
points, will you relegate me to infamy or lift me to fame and fortune.
Please tread carefully: my reputation hangs on your
judgment! (Sob, sob!)
Join me and other bloggers in the discussion project at ProBlogger.net: Group-writing project - write a discussion post
No comments:
Post a Comment