Sunday, March 3, 2013

Part 10 of my e-book on social media marketing


Part 10 of my e-book on social media marketing
Week 25:

A baby is seen growing up in the span of the episode from a baby to a 5-year old, but always drinking her milk from the bottle. If the parents try to wean her away from it, she starts sucking her thumb. It becomes such a problem that they get sympathetic advice from relatives on how to wean her away from thumb sucking. Nothing works until a handsome elder cousin comes and says nobody will marry you (if you continue sucking your thumb.)

She quietly goes to her mother and asks for a glass of Nutramil, please?


Week 26:

 A child lisps and is teased by her friends for it. She hotly denies lisping saying she gets it right. So her friends ask her to say something which she likes a lot. She thinks for a while and then says smartly with a lisp, “I loooooove Nutalim”.

Spell it, they say. And she thinks for a while and says, N U T A L I M.

They are dumbstruck and they say there is no such thing.

She picks up her cycle and climbs on it and says, “Now there is” and rides away leaving her friends scratching their heads.


Week 27:

A teacher asks a girl to come up to the board and write what her mother gave her for breakfast.

The girl comes up and writes, “My mother gives me a dechki (dekchi) full of rice and a glass of Nutalim (Nutramil).


Week 28:

 A child loves throwing things down. He loves breaking it too. And his grandfather enjoys seeing him break them. So he tells the boy, throw the glass. The boy takes it and throws it down 10 floors. The servant runs to get it. The grandfather keeps giving him things, spoons, plates. The servant retrieves them in all shapes, mangled beyond repair. The mother is exasperated. The mother gives the grandfather a box of Nutramil. The grandfather takes it and without seeing it, he says, "Le, isse bhi phek."

The boy looks at the box and refuses to budge. The grandfather eggs him on, "Phek, phek". The boy doesn’t budge. It’s sundown and the boy is having his meal. The grandfather is tired and breathlessly and weakly says, "Phek, beta, phek". The boy holds on tightly and eats his supper.

VO: Phekega kaise? Nutramil joh hai.



Week 29:

 A child loves to bang the utensils and make a lot of noise in the house. Nobody can do their work in peace, nor sleep in the afternoon in peace. The grandfather enjoys it. He says, "Aur bajao, aur sunao."

A harried mother then gives up and takes out all the Nutramil dabbas in different denominations and puts it on the floor and says, "Yeh le. Isse bajao." The child happily makes music of her ‘jal tarang’. The episode ends with a shot of the grandfather’s tapping to the sound of the ‘music’.

Nutramil: Now, in different sizes.


Week 30:

Child loves breaking things. He drops glass oil bottles and says, thod diya. And the servant and mother get to work to do some damage control. The mother and servant don’t know what to do with the child and his habit. The mother then sees an unopened box of Nutramil and gives it to the child. The child drops it. It doesn’t break. The grandfather says, "Nahi tuta?" Happily, he says. "Aur jor se."

The child throws it harder. It still doesn’t break. The camera continues capturing this little game between grandfather and grandchild. Goes out of focus, slowly.

VO – Tutega kaise, Nutramil joh hai

For more of the same, follow the blog tomorrow…
Until then,
Adieus!

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